Founded in 1987, The Beguiling has set a new standard in Canada for comics and graphic novel retail. Showcasing the largest selection of alternative, underground and avant-garde graphic story telling in the country, The Beguiling has a worldwide reputation for excellence. Among the many accolades afforded the store, the most prestigious was the first-ever Will Eisner Spirit of Retailing Award for excellence in retailing.
In its long history The Beguiling sponsored many book launches, author signings, readings, and other comics events with legendary creators including Robert Crumb, Harlan Ellison, Jamie Hernandez, Neil Gaiman, Joann Sfar, and literally hundreds more. In 2003 several members of The Beguiling staff founded The Toronto Comic Arts Festival, bringing alternative and independent comics creators from around the world to Toronto to celebrate the best of comic art. Held every two years, the show continues to thrive, growing in size with each iteration.
Music is Brahms “Rhapsody, Op.79-2″