Une publicité pour l’à venir congrès de leadership du NPD.

Short animated video promoting the upcoming NDP Leadership Convention.

This particular project has too different incarnations, most of which will be posted soon. Originally part of the NDP’s 50th Anniversary showcase during the 2011 convention highlighting the history, achievements and leadership of all the New Democrats federal leaders from Tommy Douglas, through to Jack. This was modified for the INSPIRE awards, to highlight Jack’s activism and leadership in LGBT communities, both as a City Councillor in Toronto and as the Leader of the NDP and MP for Toronto Danforth.

2 parts animation, 1 part live action… One of the most fun projects on both the the Ontario and Federal election campaigns that I have worked have been these 2 Minute ads. The extra length affords the opportunity to make a more message focused ad that can go beyond most of the tag lines and commercial politics. In Ontario we used the time talk about voter disenfranchisement and the disconnection of the public from political discourse… Most of this because the most common dialogue these days promotes cynicism and fear, as opposed to choice and collaboration. A similar message to the Federal piece, but a different tone and treatment.

Set to Kinetic type and some Ken Burns photo animatics. I co-wrote of the ad and animated it.